Expert answers to accessibility questions
Everything you need to know about WCAG 2.2, legal requirements, and practical implementation
Get answers to all your questions about digital accessibility and WCAG 2.2. Our expert guide will help you understand the EU Accessibility Act, implement the right solutions, and ensure legal compliance. Find everything you need to make your website accessible to everyone, from cost comparisons to technical implementation.
Does the solution work on all CMS platforms and e-commerce systems?
Yes, our AI solution is platform-independent:
Popular CMS systems:
• WordPress, Drupal, Joomla
Webflow, Squarespace, Wix
• Custom HTML/CSS websites
• Headless CMS solutions
E-commerce platforms
• Shopify, WooCommerce
• Magento, PrestaShop
• Custom e-commerce solutions
B2B portals and marketplaces
Business systems
• SharePoint, Umbraco
• Sitecore, Adobe Experience Manager
Custom applications
Installation:
• JavaScript-based Works everywhere JavaScript runs.
• No server changes: Installs directly in the front-end (presentation layer).
Cloud-based Updates happen automatically.
API integration Available for advanced implementations.
How long does it take to implement the accessibility solution?
Fast implementation with immediate effect:
The AI solution:
• Installation: Usually takes 2-5 minutes.
• First scan: Starts immediately and often takes 15-30 minutes.
• Automated actions: The first optimizations typically begin shortly after installation.
• First report: Finished within 24 hours.
Comparison with manual development:
• Manual implementation Often takes 3-6 months to complete.
• Cost per month: Corresponds to approx. 50,000-150,000 SEK in working hours.
• Risk of delays: High.
Hybrid Solution (AI + Manual):
• AI is based: 2 minutes.
• Manual adjustments: 2-4 weeks.
• Total time: 1 month (compared to 6 months for completely manual work)
How often is the AI algorithm updated and what are the WCAG requirements?
Continuous updates for best possible compliance:
AI algorithm updates:
• Weekly Minor improvements and bug fixes.
• Monthly: New features and optimizations.
• Quarterly Major algorithm improvements.
• Automatic: Runs entirely without downtime or manual intervention.
WCAG updates:
• WCAG 2.2: Implemented automatically as soon as it becomes the governing standard.
• WCAG 3.0 Is under development, and we are closely following the process.
• Changes to the law: Quick adaptation to new applicable requirements.
Practical advantages:
You will never have to worry about being left behind.
• New WCAG techniques are implemented automatically.
Machine learning improves accuracy over time.
A future-proof investment.
How does the accessibility adaptation affect our existing website?
No noticeable impact on your existing website: Our AI module functions as intelligent support that is added to your website without altering your existing design or functionality.
Advantages:
- Streamlines implementation in minutes.
- Optimized code that minimizes impact on loading times and performance.
- Allows you to keep all existing functionality and design.
- Continuous improvement through systematic updates.
- Enable collaboration between AI automation and human insight.
How it works:
- Our accessibility module automatically handles the most common accessibility issues.
- Provide clear guidance on the aspects that require human and manual assessment.
- Creating a cost-effective workflow for continuous availability improvement.
- We support your entire accessibility journey with practical implementation.
What you get:
- A powerful tool that simplifies otherwise complex accessibility work.
- Automatic identification and remediation of standardized problems.
- Clear guidance for the parts that require your own expertise and contextual assessment.
- A balanced approach combining AI efficiency with human insight.
This approach ensures you receive intelligent accessibility support that complements your work rather than replacing it, to achieve genuine and sustainable digital accessibility.
How do Selma's tools differ from other classic accessibility overlays?
Most tools (so-called widgets) only work in the presentation layer (front-end). They add a visual layer on top of the website without affecting the actual code. Our accessibility module goes deeper and streamlines the structure directly in the HTML code and semantics. This makes the improvements actually work for assistive technologies such as screen readers. It is a technically sustainable solution that combines AI automation with human insight, not just a visual change.
Practical differences:
- Real improvements that make a difference for screen readers and other assistive technologies.
- A sustainable technical solution that complements human judgment.
- Better compliance with WCAG 2.2 through structural code improvements.
- Actual SEO benefits thanks to a cleaner and improved page structure.
- A systematic approach to continuous availability improvement.
- Collaboration between AI efficiency and contextual human expertise.
This gives you a powerful tool that simplifies the complex accessibility work, instead of hiding the problems under a superficial design layer.
How does the tool ensure our website complies with the accessibility directive?
Our tool works to meet the requirements of WCAG 2.2 at the AA level as much as possible. Through a combination of an accessibility statement, automated measures, and monthly scans, you will get an ongoing overview of which parts of the website are accessible, and where manual efforts are needed.
It’s important to understand that technology can take us a long way, but not all the way. Since we don’t own or rebuild your website from scratch, we can’t guarantee 100% compliance on our own. That’s why we always recommend a certain amount of manual work to ensure an inclusive experience. The tool helps you focus your efforts where they’ll actually be most effective.
Can we get help with the accessibility statement for government agencies?
Yes, we will help you prepare the necessary documents.
Accessibility statement includes:
• WCAG 2.2 AA status: Detailed report on your actual compliance.
• Known shortcomings: A clear list of identified problem areas.
• Action Plan: A timeline for addressing any remaining deficiencies.
• Contact Information: Information on how visitors can provide feedback on accessibility.
• Date Information on when the statement was last updated.
Regulatory requirements that must be met
The statement shall be published on your website.
It shall be updated at least once a year.
It should be easy for visitors to find.
It must comply with the formal template requirements of the legislation.
We deliver:
A draft opinion that complies with Swedish legislation.
Simple tools for updating documents when site changes occur.
• Legally correct language and an approved structure.
Can we get training for our team in digital accessibility?
Yes, we offer comprehensive training programs:
Basic education
• WCAG 2.2 AA guidelines.
• Legal requirements and what they mean for you.
• Practical examples and demonstrations.
• Overview of how our tool works in practice.
In-depth training (1 day):
Accessibility in the design process.
• Test methods and user tests.
• Monthly reports and continuous improvement.
• Best practices for different content types (text, image, video).
Specialist training
Technical implementation and code structure.
Advanced WCAG testing.
• Management of accessibility statements and documentation.
Handling of any complaints and legal matters.
Format
• Online workshop or on-site.
• Recorded material for future reference and new hires.
• Certificate upon completion of the training program.
• Follow-up and adjustment after 3 months.
Included in the Premium+ package, available as an option for other customers
When must we adapt our website according to WCAG 2.2?
The EU Accessibility Directive (transposed into Swedish law via the LPTT) came into effect on June 28, 2025. This means the requirements are already active and supervisory authorities have begun their reviews.
Our recommendation
If you haven't already adapted your website, it's high time to start working on it in order to:
• Avoid legal penaltiesMinimize the risk of regulatory actions, remarks, or potential fines.
• Secure the deals Ensure you don't lose customers or get excluded from public tenders where accessibility is now a requirement.
• Reduce digital debtThe longer you wait, the more extensive and costly it can be to fix the shortcomings afterward.
• Increase growth directly: Start reaching out to the 27% members of your target audience who have a disability and boost your SEO ranking right away.
Does our website's performance get affected by the accessibility solution?
Minimal impact on performance, actually an improvement:
Charging time:
• Seamless integration Our script is loaded asynchronously (0.1-0.3 second load time), meaning it does not block or delay the rest of the page for the user.
• Optimization Improved HTML structure that contributes to a more sustainable codebase in the long run.
• Caching: Intelligent caching reduces the load on your servers.
SEO Benefits to Boost Your Site:
• Structured data Make it easier for search engines to understand your content.
• Alt-text Improves image search and indexing.
• Semantic HTML Faster rendering
• Contrasts A better user experience lowers your bounce rate.
Comparison:
• Selma's AI Solution A fraction of a second of asynchronous charging time ((0.1-0.3s charging).
• A typical website: Average charging time of 2-4 seconds.
• Influence Minimal and barely noticeable to the end-user.
Do you always recommend using your AI tool?
No, not always. We recommend our tool for about 7 out of 10 cases. When dealing with complex websites where content and structure make it difficult for AI to interpret elements correctly, it's better to focus entirely on manual development work. Our goal is always to recommend the option that provides the best accessibility in practice.
When we do NOT recommend our tool:
• Very complex websites where AI cannot interpret the structure.
• Websites with unique or experimental designs.
• When there is budget for full manual development.
Is it enough to just use an AI tool for WCAG 2.2 compliance?
The tool gives you a very strong foundation, but it cannot solve everything on its own.
What the AI handles (approximately 70–80% of the most common accessibility issues):
• Color contrasts and customizable text sizes.
Keyboard navigation support.
Basic screen reader optimization.
• Alt text for standard images.
What requires manual labor:
Complex forms and interactions.
Contextual alt text.
• User testing with real users.
What happens if a customer complains about our website's accessibility?
We are by your side, supporting you through the process:
Immediate support
• Quick analysis: We will investigate and analyze the complaint within 24 hours.
• Action Plan: We give you concrete steps for how the problem can be solved.
• Communication support: We help you formulate a professional and factual response.
Basis for your answer:
• A report on your current availability status.
• Documentation of actions already taken and the forward schedule.
Contact details for continued constructive dialogue.
A formal reference to your accessibility statement.
Long-term solution:
Identify the root cause.
• Prevent similar complaints.
Improve overall accessibility.
Legal support
Our premium packages also include legal advice and insurance coverage up to SEK 200,000 for accessibility-related disputes (applies in accordance with our general terms and conditions for approved parts of the service).
What happens if we don't follow the accessibility requirements?
The consequences include:
• Legal risks You risk fines, sanctions from regulatory authorities, and the risk of discrimination cases.
• Business implications You can be completely excluded from public procurement and collaborations with partners who require compliance.
• Brand damage It risks damaging your company's reputation and could send signals of a lack of inclusion.
• Competition needle You are excluding 27% of the potential market that cannot use your services.t
What do your monthly WCAG scans involve?
Each month, we analyze your website to identify accessibility shortcomings, both those that can be addressed automatically and those that require manual work. The results help you prioritize the right actions, so you can continuously improve and ensure accessibility in a structured way.
Monthly analysis including:
• Automatic scanning: Identifying new accessibility issues.
• Action Report Shows what the system has automatically resolved.
• Action Plan: Prioritized manual actions.
• Trend analysis Improvements and development over time.
• Compliance status: Showing your status in relation to the requirements of WCAG 2.2 level.
How much does digital accessibility cost compared to manual development?
Cost comparison:
• Selma's AI Solution From 10,800 SEK per year.
• Manual development Normally, a project cost of between SEK 100,000-200,000.
• Hybrid solution AI + manual labor): Usually costs around 30,000-50,000 SEK.
Cost savings You can significantly reduce your costs by choosing an AI-powered solution (approximately 80–90% lower cost).
Consider the hidden cost: Furthermore, a completely manual development requires ongoing and costly maintenance from a developer every time you update the website or change the design.
What is the difference between WCAG 2.2 A, AA, and AAA levels?
WCAG 2.2 has three conformance levels with increasing requirements:
Level A (Basic):
• Minimum accessibility requirements.
Basic keyboard navigation.
Alt text for images.
• Status: Insufficient to meet legal requirements.
Level AA (Standard for legal requirements):
• EU Directive Requirements This is the minimum level of regulatory compliance.
• Color contrast at least 4.5:1.
• Text must be scalable to 200%.
• All features available via keyboard.
• This is what Selma's solution aims for.
Level AAA (Highest):
Extremely high and niche requirements (e.g., 7:1 in color contrast).
Difficult to achieve for complex websites.
• Status:Not generally recommended as a standard practice.
Legal requirements in Sweden: WCAG 2.2 AA is the current level as of June 28, 2025.
Which industries benefit the most from your accessibility solution?
All industries benefit, but some have more to gain:
High-priority industries (Legal Requirements + Large Target Audience):
• E-commerce Opens the door to 27 % more potential customers and delivers a proven higher conversion rate.
• Banking and finance: Covered by strict legal requirements where digital trust is crucial.
• Public sector Has had strict demands placed on it since before and must now ensure that all external suppliers and systems also keep up.
• Healthcare and care Where access to digital information and services can be directly critical for the individual.
Industries with high business value:
• Education and e-learning: Creating an inclusive learning environment for all students.
• Media and publishers: Provides a significantly broader readership and better reach.
• Travel and Tourism: Ensures a simple and accessible booking process.
• SaaS and tech companies: Provides a major competitive advantage in the market and enables global reach.
Industry-specific benefits:
• B2B: Ensures that you meet the requirements to be able to win public procurements.
• Retail: A better and simpler user experience leads to higher sales.
• The Real Estate Industry: Reaches a broader audience for your residential and commercial projects.
ROI example: On average, e-commerce companies see a 12% increase in their conversion rate after implementing systematic accessibility improvements.
What types of disabilities does your solution help with?
Our AI module streamlines accessibility work for people with all types of disabilities covered by the WCAG 2.2 AA requirements. This is achieved through a smart collaboration between automation and human assessment:
Visual impairments:
- Screen reader optimization and logically structured alt text for images.
- Improved color contrasts through automatic and intelligent adjustments.
- Adjustable text size and functional zoom features complement the existing content.
- Clear focus indicators for secure and systematic navigation.
Motor impairments:
- Complete and thoughtful keyboard navigation.
- Larger and clearer click areas to make it easier for users with tremors or limited mobility.
- Ability to pause moving and flashing content.
Cognitive impairments:
- Support for simpler language and a clear, logical structure where needed.
- A consistent navigation structure that helps the user understand and find their way around the page.
- Tools that reduce distractions to facilitate focus and concentration.
Our philosophy: Our tool isn’t a quick, so-called “one-size-fits-all” solution that fixes everything with the push of a button. It’s a powerful tool that handles and automates all standardized improvements, while providing you with clear guidance on the areas that actually require your own human judgment.
Which companies are covered by the EU Accessibility Directive?
The directive covers essentially all medium-sized and large companies that provide services in banking and finance, e-commerce, transport, telecommunications, as well as suppliers of digital products and services. Micro-enterprises (companies with fewer than 10 employees and an annual turnover or balance sheet total of less than 2 million euros) are in most cases exempt from the legal requirements.
Things to keep in mind: Even if your company were formally exempt from the law, an accessible website gives you a competitive advantage that allows you to reach 27% of the population who otherwise would not have been able to visit your site.