Digital accessibility in the Nordics
Selma – the Nordics' full-service provider of digital accessibility
Selma helps Nordic organisations make their digital services accessible to everyone. Scanning, monitoring of the whole site, a widget for visitors and experts in one place, tailored to your organisation.
- Built around your organisation
- LPTT, EAA, ADA & WCAG
- We do the work
An example of what a review finds, and how the same page looks once it is fixed.
- Issue: Contrast 3.1:1 – below the requirement. Fixed: Contrast 8.1:1 · AAA.
- Issue: Image with no alt text. Fixed: alt: “Woman at the checkout”.
- Issue: Cannot be reached with a keyboard. Fixed: Focus visible · 2.4.7.
We work with
250+ Nordic and international customers
The business case
Why accessibility pays off
27%
of EU citizens have a disability
Wider reach
Better usability reaches more people and stops you shutting out large groups. Today more than 100 million Europeans are locked out of 96.3% of the web.
+23%
organic traffic and more ranking keywords
More visibility
Accessible sites rank better. Structured code, clear headings and alt text are exactly what search engines reward.
SEK 10M
in potential fines now the EAA and LPTT apply
Meet the legal requirements
Our solutions keep pace with the regulations and industry requirements in force, so you are always on the right side of them.
WCAG-based remediation
Reduce legal risk. Meet the rules worldwide.
Our solutions keep pace with the regulations and industry requirements in force, so you are always on the right side of them.
LPTT
The Swedish act on the accessibility of certain products and services.
EAA
The European Accessibility Act, in force across the EU since 28 June 2025.
EN 301 549
The European standard the requirements are actually measured against in a review.
WCAG
WCAG 2.2 level AA, measured through the EN 301 549 standard.
ADA
The Americans with Disabilities Act, if you sell into the United States.
Section 508
United States federal requirements, if you sell to public-sector buyers there.
Webinar · recording
How to make your website more inclusive in 7 days
Watch the recording of our webinar on 1 October. David Hjelmström, Amanda Stenberg and the lawyer Dennis Ivarsson go through what the law requires, how to read your scan report and how to fix the most common issues. In Swedish.
Chapters and more about the webinarProducts
One platform. Four parts.
Choose automated AI, human expertise, or the best of both.
Insight
See where your website stands today.
- Free scan of the home page
- Up to 20 pages a month
- History view
Monitoring
The whole site reviewed on an ongoing basis.
- The whole domain, ongoing
- Commit-ready code fix
- Requirements packages for agencies
Insight
See where your website stands today and what to fix first.
The free scan checks your home page every month. With Insight, up to 20 pages on one domain are scanned against WCAG 2.2 AA, with a report for every page and a history view.
The law
The rules already apply. The question is whether your pages do.
The European Accessibility Act has applied across the EU since 28 June 2025 and is written into Swedish law. What gets measured in practice is EN 301 549 – the standard built on WCAG 2.1 level AA.
- 1
Who it covers
Online shops, banking, ticketing and e-books sold to consumers in the EU, among others. Micro-enterprises may be exempt.
- 2
What it asks for
That the service works with a keyboard, a screen reader and magnification – and that you can describe where you stand in an accessibility statement.
- 3
What happens otherwise
The supervisory authority can order you to put it right. But the expensive part is usually rebuilding after the fact, once the faults are already live.
Selma is a Nordic provider of digital accessibility.
How Selma works
How Selma helps your organisation
Review
Selma's platform scans your site, going through elements, pages and user flows automatically to find accessibility problems. Together with expert knowledge that gives you the full picture of where you stand.
Fix
Handle the gaps with prioritisation, real-time tracking, clear guidance and code examples. Fix problems as they appear and stay a step ahead.
Maintain
Hold your level with monitoring and alerts. You get notified by email and in the platform about new problems, items fixed, and any scan failures.
When you work with Selma, you work with the disability community
Community first
Our solutions and services are developed together with people from the disability community.
User testing
We test with users so the solutions are as accessible as they can be.
Nonprofit partnerships
We partner with disability organisations to move inclusion forward.
Contact
Talk to an accessibility expert
Book a demo and we will go through how Selma can help you.
Book a demoGet started
See how your domain holds up.
Enter the address of your website and we review it straight away with our digital tool and send you a report.