Sport and events
The Swedish Accessibility Act for sport and events – does it cover your ticket sales?
Tickets, registrations and goods that consumers buy on your website or in your app are an e-commerce service under the Swedish Accessibility Act (LPTT, SFS 2023:254), which has applied since 28 June 2025. PTS supervises, and microenterprises are exempt. The Discrimination Act also applies to anyone who sells services to the public or organises public events.
Last reviewed
Examples of sport and event customers using Selma
The laws
Are your ticket sales covered by the Accessibility Act?
The Accessibility Act covers e-commerce services: purchases a consumer makes at a distance, on a website or in an app. That includes tickets and season tickets in the same way as goods in an online shop.
- 1
Who is covered
Organisers, arenas, clubs and federations selling tickets, registrations, licences or goods to consumers online. Microenterprises are exempt: fewer than ten employees and an annual turnover or balance sheet total of no more than 2 million euros.
- 2
What is required
That the purchase can be completed with a keyboard, a screen reader and magnification, and that you inform customers about the service's accessibility. What is measured in practice is EN 301 549, the standard built on WCAG 2.1 level AA.
- 3
What happens otherwise
PTS can require you to fix the issues and can impose an administrative fine of between 10,000 and 10 million Swedish kronor. Under the Discrimination Act, a person who is disadvantaged can be entitled to discrimination compensation.
How Selma helps
How Selma helps sport and events
Find the issues in the purchase
Start with ticket sales, registration and the online shop: choosing the event and ticket, filling in details and paying. Selma Scanning tests one page at a time against WCAG 2.1 AA and shows what to fix first.
Read about Selma Scanning
Let visitors adapt the site themselves
Selma Widget lets visitors increase contrast, enlarge text and stop moving content, without changing the site for everyone else. It also improves focus and keyboard navigation right in the visitor's browser.
Read about Selma Widget
Keep the site accessible all season
New matches, races and campaigns bring new pages and new issues. Selma Bevakning reviews your whole domain every week against WCAG 2.2 AA, and whoever runs your website gets a code fix for every issue.
Read about Selma Bevakning
Common questions about accessibility for sport and events
- Are online ticket sales covered by the Swedish Accessibility Act?
- Yes, if you sell tickets to consumers on your website or in your app and are not a microenterprise. Buying a ticket online is a consumer contract concluded at a distance, which is what the act calls an e-commerce service. The act (LPTT, SFS 2023:254) has applied since 28 June 2025.
- Does the act also cover registrations, licences and the online shop?
- Yes, when a consumer pays for a registration, a licence or goods on your website or in your app. They then conclude a consumer contract at a distance, just as when buying a ticket.
- Does the Accessibility Act apply to non-profit clubs and federations?
- The act looks at the service, not the legal form. A club or federation that sells tickets, licences or goods to consumers online can be covered. Microenterprises are exempt: fewer than ten employees and an annual turnover or balance sheet total of no more than 2 million euros.
- What does the Discrimination Act say about accessibility?
- Anyone who sells services to the public or organises a public event must not disadvantage people with disabilities through inadequate accessibility. The requirement is reasonable measures, weighing in among other things requirements in other laws and your financial and practical circumstances. The Equality Ombudsman (DO) supervises, and a person who is disadvantaged can be entitled to discrimination compensation.
- What happens if our ticket sales do not comply with the Accessibility Act?
- PTS can require you to fix the issues. In cases that are not minor, PTS can also impose an administrative fine of between 10,000 and 10 million Swedish kronor. Customers can report issues with a service to PTS.
- Can an accessibility widget help us?
- Yes, it can make things much easier for visitors. Selma Widget lets them adjust text, contrast and motion to their needs, and automatically fixes some issues right in the visitor's browser: it improves focus and keyboard navigation, adds information that screen readers need and gives images without alternative text a description. It does not necessarily take you all the way. Issues in the source code and in services on other domains, such as a ticketing platform or a payment provider's checkout, have to be fixed where they are. That is why the widget works best together with reviews and fixes in the code.
Read more
See how your ticket sales hold up
Test your domain for free and get a report straight to your inbox. Or book a meeting and we will go through what the laws mean for you.