Selma's blog about digital accessibility
Guides, news, and practical tips on web accessibility and WCAG. Here you'll find concrete advice on how to make your website more accessible to more people.
What does the accessibility directive mean for your operations?
On June 28, 2025, the digital landscape in the EU was fundamentally changed. The European Accessibility Act (EAA) came into force, which in Sweden became the new accessibility law. It is no longer only the public sector that must follow strict requirements for digital accessibility. Now, large parts of the private sector are also covered.
The government is investing in digital security for the elderly, and we at Selma are making a difference today.
On June 23, 2026, the government published a press release about a new assignment for the Swedish Post and Telecom Authority (PTS). The authority will focus on strengthening seniors' digital skills, increasing trust in digital services, and preventing digital fraud. This is an important step, as it is high time we talked openly about
Our journey for digital accessibility is shifting into high gear
Digital exclusion remains one of the biggest, invisible problems of our time, with nearly 96 percent of the world's leading websites unnecessarily excluding people. Since our inception in 2023, we at Selma have been working to change this together with over 250 clients. Now, we are taking the next big step in our journey with investors who share our vision. With these investments, we gain the power to continue developing and make an even greater difference for an accessible internet.
Plain language on the web: how to create text that more people understand
Online inclusion isn't just about technology – it's also about people actually understanding the content. Plain language on the web allows more people to access information, make decisions, and complete tasks independently. In this article, we'll go through 5 concrete rules that make the biggest difference – from how you write the most important information first to why clear button texts can change the entire user experience.
Manual Accessibility Adjustments with AI Support: How to Work Smarter with WCAG
AI cannot solve your entire digital accessibility with the push of a button, but it can become your absolute best tool in the process. By combining human judgment with smart AI support, you can drastically speed up your work with WCAG. In this article, we will go through how to use AI as an effective assistant to group deficiencies, write accurate alt-texts, and generate concrete code suggestions. You save time and avoid guesswork, while your team retains full control over what actually ends up in the source code.
PTS reviews e-commerce: this is checked and how to prepare your website
This is no longer just a theoretical reminder – The Swedish Post and Telecom Authority (PTS) has initiated its first actual review of Swedish e-commerce services to check compliance with the new accessibility law. The authority has already opened several supervisory cases focusing on three critical areas: the homepage, the search function, and the product pages. Failures in these areas could, in the worst-case scenario, lead to injunctions and penalty fees. We will go through exactly what PTS is looking for and provide you with a concrete checklist so you can secure your website before it's your turn.