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Selma's blog about digital accessibility

Guides, news, and practical tips on web accessibility and WCAG. Here you'll find concrete advice on how to make your website more accessible to more people.

96 percent of all websites are inaccessible, that is how it looks in Sweden

Every year, the global WebAIM Million report is published, reviewing the accessibility of the world's one million largest homepages. Year after year, the results have been a clear wakeup call for everyone in the industry. Over 96 percent of all examined websites have clear and measurable accessibility errors according to the WCAG standard. This means that almost the entire digital

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Practical Tips

5 common accessibility mistakes and how to fix them

Building accessible websites is not just about following legal requirements and checklists. It is about creating a better experience for all users. Still, it is easy for accessibility to fall between the cracks. Here we go through five of the most common accessibility mistakes that we often see and provide suggestions

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Legal requirement

What does the accessibility directive mean for your operations?

On June 28, 2025, the digital landscape in the EU was fundamentally changed. The European Accessibility Act (EAA) came into force, which in Sweden became the new accessibility law. It is no longer only the public sector that must follow strict requirements for digital accessibility. Now, large parts of the private sector are also covered.

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Accessibility

Our journey for digital accessibility is shifting into high gear

Digital exclusion remains one of the biggest, invisible problems of our time, with nearly 96 percent of the world's leading websites unnecessarily excluding people. Since our inception in 2023, we at Selma have been working to change this together with over 250 clients. Now, we are taking the next big step in our journey with investors who share our vision. With these investments, we gain the power to continue developing and make an even greater difference for an accessible internet.

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Plain language on the web: how to create text that more people understand

Online inclusion isn't just about technology – it's also about people actually understanding the content. Plain language on the web allows more people to access information, make decisions, and complete tasks independently. In this article, we'll go through 5 concrete rules that make the biggest difference – from how you write the most important information first to why clear button texts can change the entire user experience.

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