Selma's blog about digital accessibility
Guides, news, and practical tips on web accessibility and WCAG. Here you'll find concrete advice on how to make your website more accessible to more people.

Accessibility Brings 23% More Organic Traffic—Here’s How WCAG Boosts Your SEO
Clear Connection Between Accessibility and SEO Semrush, together with AccessibilityChecker.org and BuiltWith, has examined how WCAG compliance relates to search engine visibility. The results specifically point to three effects: Why Web Accessibility Improves SEO What makes a website easy to use for people with disabilities often also makes it easier for Google to
EU Accessibility Directive 2025: A Guide for Swedish Companies
This text serves as a guide for Swedish companies preparing for the implementation of the EU's Digital Services Directive (European Accessibility Act) on June 28, 2025. The directive aims to make digital services and products, such as e-commerce, banking, transport, and telecommunications, accessible to everyone, including people with disabilities. The text explains which businesses are affected and provides a step-by-step guide to prepare. Key steps include conducting an accessibility analysis (mentioning tools like Selma.se), basing work on the WCAG 2.1 standard, training the team, and using tools for ongoing monitoring. If companies fail to comply with the regulations, they risk fines, sanctions, and lost business, while accessibility efforts can lead to more customers and an improved user experience.
Accessibility Expert Review: How a Manual WCAG Audit Is Done
Expert review of accessibility: how a manual WCAG audit is performed An automatic scan is a good start, but it's not always enough to determine if a website is accessible in practice. This requires an expert review (manual accessibility audit): a structured review where the website is examined against current WCAG requirements and key user flows are tested.
Keyboard Navigation and Focus: The Foundation of an Inclusive Website
Keyboard Navigation and Focus: The Foundation of an Inclusive Website One of the fastest indicators of whether a website is inclusive is simple: can it be used without a mouse? For many users, the keyboard (or keyboard-like assistive technologies) is the primary way to navigate. If focus disappears, jumps incorrectly, or gets stuck in a modal, then
Accessibility User Testing: Measure What Actually Works on Your Website
Accessibility User Testing: How to See the Level in Practice Automatic accessibility testing finds many errors – but it doesn't always show if a website is usable in reality. That's why user testing is crucial when you want to assess the true accessibility level. Why User Testing Is Needed User tests capture problems that tools often miss, for example: Test with
WCAG: What it is, what levels exist, and how to practically work with web accessibility
WCAG: What it is, what levels exist, and how to work with it practically WCAG (Web Content Accessibility Guidelines) is the international standard for making web content more accessible to people with disabilities. It is developed by W3C's Web Accessibility Initiative (WAI) and is available in versions WCAG 2.0, 2.1, and 2.2.